DEATH
SQUAD.
JOIN THE DEATH SQUAD
WTF IS THE DEATH SQUAD?
Forged in 2021 and led by Principal Coach Hugo Cranswick, the Death Squad is a crew of everyday and professional athletes hungry for more.
Step beyond mediocrity and unlock expert coaching tailored for real, unstoppable performance.
Our Death Squad membership tier involves:
professional coaching
1-on-1 skill development and athlete growth
long-term programming, individualised custom training plans for max gains
regular athlete support and guidance
camaraderie and community
access to equipment, offers and discounts
available online or in-person
Is Death Squad for me?
Here’s when Death Squad is a great idea.
👉 Grown out of group classes
Do you have big dreams? Want to chase down some serious numbers or want more of a challenge than our standard class programming?
👉 Event & Comp preparation
Specific goals need specific programming and coaching.
Thinking about tackling a StrongFirst Certification or need help preparing for competition/ sport?
👉 Not from round here?
With the option to work entirely (or partially) online, we can facilitate your programming and training wherever you’re at.
If you’re training in your garage, a string of hotels, or a local box gym, we can help keep your gains on track regardless of your environment.
👉 You’re in need of professional coaching
Whether you’re rehabbing an injury, changing training modalities or styles, or working with a particular restriction or health concern in mind, we can communicate ongoing with your allied health team to facilitate your training needs.
Meet the Death Squad!
Prices.
DS WORLDWIDE
ONLINE COACHING AND PROGRAMMING
$349 / MONTH
3 MONTH MINIMUM
DS LOCALS ONLY
IN-GYM COACHING, TRAINING AND PROGRAMMING
$98 / WEEK
3 MONTH MINIMUM
AD-HOC PROGRAMMING
ONE-OFF SESSIONS OR PROGRAMS
$93 / 45 MIN PT SKILLS SESSION
PROGRAMMING QUOTE ON REQUEST
Meet Hugo 👋
Martial artist at heart. Elite strength coach by trade. Hugo has been disrupting the fitness space since 2012.
After founding Valkyrie Gym in 2017, he took his expertise global—traversing Australia, India, Japan, and Singapore to master rare training disciplines and coach the next wave of high-performers.
On the gym floor, Hugo cuts through the noise. His philosophy merges world-class strength science with unwavering integrity, empathy, and intent.
Whether you're training in-person or executing online, Hugo transforms complex, elite-level programming into unbeatable, real-world results.
From post-surgery rehab to elite athlete preparation, Hugo builds resilient bodies and minds.
